Immersive AFL Footy Finals Activation at SCS

In just under two months, our team brought the Finals Footy experience live to Southern Cross Station!

Having collaborated with AFL House and JCDecaux, we were able to welcome commuters at the station to an interactive experience that elevated the finals footy fever for families, kids, and even your Nan!

Guests immersed themselves in the Toyota AFL Finals excitement with a chance to step inside our custom 360 Booth, replicating the grassy footy field from every angle possible!

We saw patrons of all generations come through to have a spin on the 360 platform, resulting in over 200 videos and 90,000 total impressions over four days!

Aiding our 360 Booth were three life-sized plinths that featured a QR code, allowing commuters the opportunity to get creative and capture their own iconic selfies on their devices. All the photos and videos were then showcased on a live TV feed for all to see on the Activation floor via a custom-branded 75' screen.

Alongside our digital event tech elements, commuters had the chance to stop by and chill on some branded deck chairs, test their footy skills, receive an array of free merch and vouchers (doughnuts anyone?), and even take a selfie with Sherrin the mascot!

A huge thanks to AFL House for trusting our vision and partnering up with us at Southern Cross Station in Melbourne for this unforgettable week-long Activation!