AFL
AFL Personlised Player Cards at Salesforce World Tour Sydney.
In late February 2024, the team at Polite Playground proudly unveiled our latest innovation: personalised Player Cards. And who better to collaborate with on this exciting project, than the legends at AFL at the 2024 Salesforce World Tour in Sydney, setting the stage for trailblazers, resulting in phenomenal results.
Following weeks of thorough preparation and extensive testing at our Sydney headquarters, our team successfully elevated the activation floor at the ICC. In collaboration with our partners, ‘The Company We Keep; we brought trailblazers to the forefront, transforming them into their own footy players.
The transformation wasn’t a simple task, but our eagerness to revamp our older player card format into the perfect tangible 3x4’ cards for Salesforce World Tour attendees drove our efforts. So at this point, you’re probably wondering, how did we pull it off? Let’s delve into the details.
Trailblazers stepped into a premium DSLR photo studio to have their own solo AFL moment or huddle up in duos. With the integration of our digital greenscreen backgrounds, attendees were immersed into the colossal footy field that you see at the MSG, ready for action. Our creative in-house design team was then able to perfectly mimic digital overlays, allowing attendees to almost “pop” out of the photo itself, creating an extra layer of footy fever.
Taking the competitive spirit up a notch, patrons could choose their favourite footy team from the 18 team logo options to be displayed on their individual cards. Adding a touch of personalisation,we also allowed for patrons to input their own custom text, and this is where creativity truly flourished.
Over the entire activation day, our custom photo software was able to capture a phenomenal 367 photographs resulting in over 400 personalised player cards printed, and the reactions were as exciting as the Footy finals themselves.
With over 10,000 event attendees, it’s fair to say that the AFL Fan experience was one of the most demanding booths at the Salesforce World Tour, with continuous lines of patrons eager to receive their own personalised AFL player card to take home with them. That’s what we like to call a tremendous success!
Not only were we able to provide fans with an elevated and unique AFL Fan experience at the 2024 Salesforce World Tour, we eagerly anticipate bringing this excitement back for the 2024 Gather Round in Adelaide come April…
Stay tuned for more thrilling experiences that we are whipping up here in the Playground.
