Booking.com & CSM Sport & Entertainment

Booking.com Interactive Suitcase at Sydney World Pride

This experiential marketing activation gave the LGBTQIA+ community a voice at World Pride, turning a custom build into a powerful branded experience.

The Brief.

Booking.com and CSM Sport & Entertainment wanted to celebrate inclusivity and visibility during Sydney’s first-ever World Pride event. The challenge: create a bold, on-brand installation that not only captured attention but also encouraged authentic storytelling from the LGBTQIA+ community. The goal was to transform a physical build into an interactive, shareable experience that embodied Booking.com’s #travelproud initiative.

Custom Build

Video Booth

Immersive Experience

How We Did It.

Polite Playground conceptualised, fabricated, and delivered a custom oversized suitcase—reimagined as a glowing #travelproud beacon at Pride Villages. Inside, an integrated LED screen featured our PLAY Platform, a fully automated video booth that allowed participants to record and instantly share their own stories. In just under two months, the suitcase went from concept to centrepiece, illuminating Crown Street with colour, connection, and community pride. The installation became more than just a photo moment: it gave festivalgoers a chance to participate, be heard, and spread their voices far beyond the event itself.

Creative & Technical Highlights

  • Custom Oversized Suitcase: Fabricated centerpiece for Booking.com’s #travelproud campaign

  • Integrated LED Screen: Dynamic display featuring interactive content

  • PLAY Platform Video Booth: Automated recording + instant sharing for participants’ stories

  • Immersive Pride Experience: A vibrant hub of visibility, celebration, and brand engagement

The result? A standout brand activation that blended fabrication, event technology, and inclusivity—showcasing Booking.com as a true champion of the LGBTQIA+ community.

Learn more about Experiential

Memorable Brand Experiences.

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