Dior

Dior ‘Elegance and Edginess’ 360 Booth Roadshow

In a spectacular fusion of luxury and innovation, Polite Playground teamed up with Dior in late 2022 for a EOY 'Elegance and Edginess' Roadshow, enchanting audiences across three prestigious locations in Australia. Guided by our XL 360 platform, the event became a national phenomenon, connecting Dior enthusiasts from coast to coast.

Polite Playground set the aesthetic stage with a dazzling Gold Shimmer wall, transforming every participant into a star, perfectly encapsulating the timeless allure of Dior. 

Complementing this, our fabrication team crafted a bespoke 'Dior' Neon Sign becoming the luminary focal point in Sydney, Brisbane, and Melbourne as well as seamlessly tying the thematic elements together with four LED standing lights bathed in iconic gold, adding a touch of sophistication to the overall activation

Beyond the visual spectacle, metrics echoed the event's success—a total of 330 videos capturing the immersive experience across the three event locations, with a total of 698 social media shares amplifying the digital buzz, and over 50,000 impressions at each location underscoring the roadshow's widespread impact.

Dior's Glam 360 Roadshow wasn't merely an event; it was a meticulously curated symphony of elegance and edginess, and Polite Playground were thrilled to leave an indelible mark on the canvas of luxury events.

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In a spectacular fusion of luxury and innovation, Polite Playground teamed up with Dior in late 2022 for a EOY 'Elegance and Edginess' Roadshow, enchanting audiences across three prestigious locations in Australia. Guided by our XL 360 platform, the event became a national phenomenon, connecting Dior enthusiasts from coast to coast.