Optiver

Optiver’s Interactive Campus Engagement Roadshow

This experiential marketing activation took Optiver’s culture on the road, delivering branded experiences that immersed students across Australia and New Zealand.

The Brief.

Optiver wanted to connect with university students nationwide while showcasing its culture, values, and career opportunities. The goal was to create an interactive experience that educated students about trading, encouraged participation, and built long-term brand awareness. The activation needed to be fun, immersive, and shareable—leaving a memorable impression on future talent across multiple campuses.

Brand Activation

Custom Tech

Data Capture

How We Did It.

Polite Playground partnered with Optiver to design a travelling roadshow that combined interactive tech, gamified learning, and engaging branded experiences. Students stepped into immersive spaces where they could test their skills, explore Optiver’s company culture, and interact with team members in dynamic ways. Each location featured custom-built activations tailored to spark curiosity and encourage participation, from digital challenges to social-ready content opportunities. The touring setup ensured consistency across multiple campuses while maintaining flexibility to adapt to different environments.

Creative & Technical Highlights

  • Interactive Learning Modules: Gamified experiences to simulate trading concepts

  • Branded Activation Spaces: Immersive environments showcasing Optiver’s culture

  • Campus Roadshow Format: Scalable setup across Australia and New Zealand

  • Shareable Content Moments: Social-friendly experiences to boost reach and engagement

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The result? A standout recruitment activation that drove awareness, encouraged student engagement, and positioned Optiver as an employer of choice in the competitive graduate market.

Learn more about Experiential

Memorable Brand Experiences.

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