Samsung x Traffik
Samsung Galaxy Z Flip Photography at AAFW 2023
In May 2023, Polite Playground were thrilled to be a part of the Afterpay Australian Fashion Week with Samsung, allowing users to transform themselves into the world of the Galaxy Z Flip through cutting-edge photography, fashion and poses that were on another level (literally).
At Polite Playground, our prowess lies in seamlessly integrating diverse technologies and photo booth softwares, catering to an array of devices, outputs, and creative visions.
When the team at Traffik asked us to deliver instant, high-quality photography using the latest Galaxy Z Flip phones at AAFW, we embraced the challenge wholeheartedly!
Not only did we excel in meeting the photography brief, but the results soared to new heights, with fashion reaching the pinnacle of coolness.
Aussie fashion luminaries seamlessly entered a bespoke Samsung universe, crafted through an interactive installation by our collaborators at Traffik. Subsequently, our task was to capture compelling content through our personalized, branded photo kiosk where users could effortlessly receive their images via email or text, alongside tangible printouts.
Our software, ingeniously designed to incorporate a custom overlay for use with the Samsung Galaxy Z Flip phone, yielding remarkable post event analytics.
Over six activation days the Polite Playground team amassed a staggering total of 3,738 photos and over 3,000 physical prints—an impressive daily average of 623 photos.
And just when the numbers couldn't get event better, we had 6,739 total shares and an expansive reach of over 54,000.
These are not just results; they're flipping fantastic!
A heartfelt thank you to the Traffik team for entrusting us with this activation. We eagerly anticipate the next AAFW, where we can once again showcase our innovation and expertise.
