Vaseline
Lip Therapy Activation
At Polite Playground, we were thrilled to partner with Vaseline® to launch their new Lip Therapy® product during two of Sydney's biggest university orientation weeks at UNSW and USYD. Our mission was to create an unforgettable, immersive experience that resonated with Gen Z, and we delivered just that!
Picture this: vibrant, custom-designed ball pits perfectly matching Vaseline®'s brand colours, beckoning students to dive in and engage. Our Pixta Pod, a three-frame GIF camera, was a hit, capturing the lively and diverse crowd in action. Each attendee left with a printed three-frame GIF, a 7g sample of Lip Therapy®, and a tangible memory of an incredible day.With the slogan ‘Live Your Best Lip,’ we ensured the activations were anything but ordinary.
The interactive ball-pit and tent setup encouraged students to stop, play, and immerse themselves in the event, turning a simple product launch into a dynamic, active experience. The Pixta Pod showcased the crowd's diversity, highlighting how Lip Therapy® suits all skin types and needs, helping everyone “live up to their best lip.”
Our efforts transformed the pop-up activations into the highlight of orientation week, leaving a lasting impression on students and making the Lip Therapy® launch a phenomenal success.
