Memorable Brand Experiences.
With the AFL Gather Round attracting the league to South Australia, the AFL wanted to extend the stadium excitement into Adelaide's city center. The goal was simple: transform Rundle Mall into a vibrant hub of football energy, connect fans with the sport they love, and amplify the match-day magic beyond the stadium.
Polite Playground brought the spirit of Adelaide Oval to Rundle Mall, blending physical challenges, immersive tech, and interactive branding to create a standout fan experience. The activation invited footy fans to test their skills, compete with friends, and celebrate their love of the game in a high-energy, engaging environment.
At the centre of the experience, the Custom AFL Player Card station let participants pose in front of a green screen to create personalised player cards, complete with their name and team design—an instant keepsake that made every fan feel like a pro. Nearby, was the Jump Test, a vertical leap challenge that quickly became a crowd favourite, drawing fans eager to test their athleticism.
Interactive digital experiences elevated the energy further. The Digital Quiz Game challenged fans’ AFL knowledge with a live leaderboard, while the Digital Reaction Test put reflexes to the ultimate test through fast-paced, illuminated footy challenges. Together, these experiences united physical play and digital engagement, capturing the passion and excitement of AFL culture in one unforgettable activation.
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