Memorable Brand Experiences.
With the AFL Gather Round attracting the league to South Australia, the AFL wanted to extend the stadium excitement into Adelaide's city center. The goal was simple: transform Rundle Mall into a vibrant hub of football energy, connect fans with the sport they love, and amplify the match-day magic beyond the stadium.
Polite Playground brought the spirit of Adelaide Oval to Rundle Mall, blending physical challenges, immersive tech, and interactive branding to create a standout fan experience. The activation invited footy fans — from every team — to test their skills, compete with friends, and celebrate their love of the game in a high-energy, engaging environment.
At the centre of the experience, the Custom AFL Player Card station let participants pose in front of a green screen to create personalised footy player cards featuring themselves as the star player. Every card was personalised with their name and team design—an instant keepsake that made every fan feel like a pro.
Nearby, was the Jump Test, a vertical leap challenge that quickly became a crowd favourite, drawing fans eager to test their athleticism.
Interactive digital experiences elevated the energy further. The Digital Quiz Game challenged fans’ AFL knowledge with a live leaderboard pitting mates against mates in a fun and competitive challenge. The Digital Reaction Test put reflexes to the ultimate test through fast-paced, illuminated footy challenges, scoring players on their reflex speed and accuracy and showcasing results on a live leaderboard.
Together, these experiences united physical play and digital engagement, capturing the passion and excitement of AFL culture in one unforgettable activation.
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