Benefit
Influencer Light Tunnel Photo Moment
Cue beauty lighting, a unique backdrop and animated gifs for unstoppable fun and thumb-stopping content that's made for Instagram sharing.
Boasting thousands or even millions of online followers, the beauty influencer is the must-have attendee for any beauty product launch. But when your guest list gets invited to the opening of an envelope, how do you WOW an influencer with the event experience and inspire them to capture and share content online? Enter the Social Playground Gif Booth with a custom-built Light Tunnel backdrop.
Held at an exclusive Sydney location, the Benefit Magic Brows launch was pink, pretty and oh so fabulous. Influencers sipped on candy coloured cocktails while they mingled and enjoyed circus inspired performances. While the whole event was pretty Instagram-worthy, influencers were literally lining up to get inside the gorgeous booth and perfect their pose in front of incredible lighting.
The result? Over 95% of animated gifs were shared to social media, generating over 500,000 social media impressions in just 3 hours. For the client? This meant an incredible, customised onsite experience and a CPM of just $16. Not bad when your primary goal was to create some hype at the event.
