For TEDx Sydney, we collaborated with Belle Laide Events to celebrate the partnership between Virgin Australia and Delta Air Lines. With over 5,000 attendees expected, we designed a custom video booth experience that captured the spirit of the event’s theme, #HumanvsDigital.
The Brief.
Virgin Australia and Delta wanted to:
Celebrate their new partnership in a high-profile, innovative way
Engage thousands of TEDx attendees with interactive, shareable content
Create a memorable experience aligned with the TEDx theme
Gamification
Digital Storytelling
Interactive Content
How We Did It.
We built a Custom Emoji Battle Video Booth, where:
Participants stood before a screen and replicated sequences of emojis (increasing in difficulty) while being filmed
The challenge tied perfectly into the #HumanvsDigital theme, blending fun with digital storytelling
Once complete, guests instantly received a link to their personalised video via SMS
Virgin and Delta incentivised sharing with the ultimate reward: a flight for two to Los Angeles
The Impact
Drew in hundreds of participants throughout the day
Created a flood of socially shareable video content from TEDx attendees
Aligned Virgin and Delta with innovation, creativity, and global connectivity
Delivered a fun, interactive way to celebrate a powerful airline partnership
Learn more about Interactive
Memorable Brand Experiences.
Case Studies
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