When celebrating big milestones, you can't look past our top-tier product, the 360 Photo Booth. We executed a multi-day campaign with Riot Games for PAX Melbourne and saw high engagement both onsite and online.
When The Zoo Republic approached us with the opportunity to help League celebrate their 10 year anniversary at the annual PAX Melbourne, we couldn’t wait to jump in! For an occasion of this scale, we couldn’t think of anything more suited than our most premium offering, the Social 360. It’s hard to miss its grandiose presence, even amongst the 90,000 PAX attendees. The first of its kind in Australia, our Social 360 produces content unlike anything usually seen online.
Using our social sharing software gamers received their 360 clip on the spot via SMS and Email, and could share their heroic costumes and poses to social instantly. With over 800 videos captured and more than 65,000 online impressions across the three-day campaign, we can’t think of a better way to celebrate than all that online (and onsite) buzz!