Monash University
Experiential Photo Marketing & Social Mosaic
Building positive brand experiences through experiential marketing and social media engagement. The #ThankYourTeacher campaign amplified the positive impact teachers have in our lives.
When Monash University's Faculty of Education approached Polite Playground, they sought creative and strategic direction to bring their campaign to life, both on-campus and at Federation Square in Melbourne CBD. Our creative strategists excelled in delivering several options to Monash Education, to achieve their key objectives.
Our Studio photography captured animated gifs and still photos of attendees at the pop up in both Monash University's Learning and Teaching Building, and a Federation Square live site. A Social Mosaic showcased a culmination of all the images contributed by students throughout the activation, while a custom-built social media sharing platform captured data and personalised thank you messages, to build a more meaningful experience.
