Optus

Professional Headshot Studio at Vogue Codes Summit 2022

For the 2022 Vogue Codes Summit, presented by Optus, Polite Playground was asked to deliver professional headshots that would help attendees elevate their digital profiles. The result? A seamless, high-tech studio experience that turned a standard business headshot into something fresh, fast, and empowering.

The Brief.

Optus wanted to create a premium photography experience that aligned with the innovative spirit of Vogue Codes. The goal was simple: capture professional-quality headshots for event attendees—while ensuring the process was effortless, fast, and instantly shareable.

Photography Studio

Brand Activation

Instant Photo Sharing

How We Did It.

We built the Optus Professional Headshot Studio, designed for efficiency without compromise on quality. Using our DSLR expertise and custom event technology, guests were photographed in minutes, with an individual gallery delivered straight to their inbox on-site.

Creative & Technical Highlights

  • Premium DSLR Studio: Flawless professional-grade photography setup

  • Instant Sharing: Guests received their full gallery of shots in minutes

  • Streamlined Process: Photographer, editor, and sharer—all in one real-time system

  • Tailored Experience: Branded Optus Studio environment with a modern, empowering feel

The Impact
Attendees walked away with exceptional-quality headshots that captured their professional essence—leaving a lasting impression both at the event and online. For Optus, it was a brand-aligned activation that blended innovation, professionalism, and personal empowerment.

Learn more about Experiential

Memorable Brand Experiences.

Case Studies

View more of our latest work.

Need ideas or inspiration? Or some great results to get your budget signed off? Discover reasons why we’re Australia’s top brand activation agency.

Samsung Flip x AAFW

Samsung wanted to spotlight the Galaxy Z Flip during Afterpay Australian Fashion Week 2023 with an activation that felt stylish, interactive, and instantly shareable.

Booking.com x Sydney World Pride

The challenge: create a bold, on-brand installation that not only captured attention but also encouraged authentic storytelling from the LGBTQIA+ community.

AFL Gather Round

This high-energy event turned Adelaide’s Rundle Mall into an AFL powerhouse, creating unforgettable moments and shareable experiences for fans.
afl
See More Projects