Game day is often a fantastic opportunity for brands looking to provide an interactive social experience for fans. We executed the #TeamWestfund campaign across the 2018 NRL & AFL seasons which included a Green Screen photo moment with integrated data capture for their social competition.
When Westfund Health Insurance – major partners of the St George Illawarra Dragons, Penrith Panthers and GWS Giants – asked us to provide an interactive social experience at various home games for the 2018 season, we jumped at the chance to play! Looking to show support for the various teams, we helped Westfund to create an engaging first grade brand activation onsite for thousands of footy fanatics.
In our fast-paced digital world, social content needs to be unique and creative to make people stop and engage with your brand. We combined two of our best players, our green screen tech and social sharing functionality, so thousands of fans could have a team shot with their favourite players and share the moment instantly.