Swatch

Augmented Reality Photo Booth Experience

To launch the new SKIN Irony Collection, Swatch needed a campaign that was bold, fun, and guaranteed to drive people into their Melbourne Central store. Our mission: boost foot traffic, build awareness, and get social media buzzing.

The Brief.

Swatch asked us to create an in-store activation that would:

  • Attract new customers to their Melbourne Central retail space

  • Drive awareness of the SKIN Irony Collection

  • Encourage digital sharing for wider brand reach

It had to feel interactive, fresh, and fun — a perfect match for one of Europe’s most colourful brands.

Digital Filters

Immersive Tech

Photo Moments

How We Did It.

We designed an Augmented Reality Photo Booth Experience that tapped into the popularity of digital filters and immersive tech. Guests could:

  • Step into the booth and experiment with custom AR filters

  • Capture branded, shareable content in real time

  • Instantly upload their creations to social media

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By fusing tech and play, we made the booth a magnet for passersby while connecting the new product line to a social-first audience.

The Impact The five-day campaign delivered outstanding results:

  • 90,000+ consumers reached via social media sharing

  • 45% increase in foot traffic into the Melbourne Central store

  • Significant uplift in awareness for the SKIN Irony Collection

The activation didn’t just entertain — it converted engagement into real-world sales opportunities, proving the power of experiential retail done right.

Learn more about Experiential

Memorable Brand Experiences.

Case Studies

View more of our latest work.

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